Retailers are predicting a terrible holiday season. IMO, it is just a plan to lower expectations from investors.
Retailers are in for a gloomy holiday season, with shoppers weighed down by the weakening housing market and the credit crunch, according to industry forecasts.
The National Retail Federation, a trade group and frequent industry cheerleader, turned in its lowest holiday forecast in five years yesterday. It said discounters and some department stores could be among those most adversely affected as low- and middle-income shoppers curtail their spending.
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"Retailers are in for a somewhat challenging holiday season as consumers are faced with numerous economic obstacles," said Rosalind Wells, the group's chief economist. "Consumers will be forced to be more prudent with their holiday spending."
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